Apple will surprise us; the iPhone 18 Pro won't cost what everyone thinks it will.
The tech industry is having a hard time, and everyone knows it. The RAM shortage is severely impacting all tech products, and in recent months we've seen a dramatic rise in the prices of phones, tablets, computers, even RAM modules themselves, and televisions. Companies like Xiaomi, Samsung, Oppo, HP, and dozens of other brands have announced price increases for their products, something everyone expects to happen sooner or later with Apple's product lineup. Today, we'll be discussing the iPhone 18 Pro and its price, or rather, its surprising price.
Apple did not raise iPhone prices in September, nor when the iPhone 17e was launched a few weeks ago. However, Samsung, Xiaomi, and several other brands have raised their prices. Furthermore, we learned today that significant price changes are expected for budget phones in the mid-range and low-end categories.
So, what about the iPhone 18 Pro? Will Apple have to raise the price of the device due to the costs of RAM, storage, and processor? A well-known and reliable leaker has made his statements on this subject: According to Ming-Chi Kuo, Apple intends to keep the price of the device unchanged.
The source only mentions the iPhone 18 Pro but implicitly suggests that the rest of Apple's phone lineup will remain at the same price. Based on this, the overall price of Apple's upcoming lineup can be speculated upon. If Kuo is correct, the price will be as follows:
- iPhone 18: $1121
- iPhone 18 Pro: $1542
- iPhone 18 Pro Max: $1717
As for the iPhone Air? It's unclear whether Apple intends to update this slim device annually. The absence of a number in its name suggests the company will treat it as a model updated every few years, rather than every 365 days like its other models.
Much remains unknown, although some details are known. Apple cannot escape the rising cost of RAM: like other companies, it pays more for each module it purchases. However, Apple is among the brands with the highest profit margins in both the mobile and computer sectors, allowing it to reduce its profit margins slightly to avoid raising prices.