Apple Maps will get worse starting this summer for this reason

Apple Maps will get worse starting this summer for this reason

Apple Maps isn't the most popular, but it's widely used by Apple users. If the rumors are true, things will get worse this summer, as Apple Maps will add ads that will affect search results.

This rumor surfaced months ago and has now been confirmed by Bloomberg, which has reliable sources within the company.

Google Maps and Microsoft's Bing Maps have always included ads in search results, so Apple shouldn't be held responsible for this. However, it's important to understand how these ads are implemented, as this will change the search results.

According to Bloomberg, citing TechCrunch, Apple will announce an advertising service for Apple Maps this month, with ads beginning to appear for users this summer. It remains unclear whether the service will be rolled out globally or initially limited to specific countries.

Companies will compete to link their ads to search terms such as "restaurants," "hotels," "shops," etc. This ad will then be linked to the location where the service is offered.

When a user searches for a keyword and matches a website, the companies that paid for advertising will appear first. This is a step backward, because the best or highest-rated companies won't appear at the top of the search results; instead, it's the companies that paid for advertising. However, this is the same step we took 25 years ago with Google's search engine...

For Apple, this could represent a significant source of revenue, given that hundreds of millions of iPhone, Mac, and iPad users utilize its maps.

For over a decade, Apple Maps was heavily criticized for its lack of detail and content, but that has changed in the last two years. Apple has significantly improved its maps and now rivals, or nearly rivals, Google Maps.

Creating routes to reach different destinations has become one of the most popular activities for smartphone and smart car users, and Apple wants to capitalize on that.