WhatsApp is going to restrict the monthly message sending limit to 30 messages
The number of group messages that users can send on WhatsApp will soon be limited. Over the next few weeks, this measure will be progressively put into effect, beginning with a testing phase that will establish variable limits. To lessen the amount of spam and undesired content on the platform, Meta is suggesting that personal accounts receive no more than 30 broadcast messages per month.
Group messaging, a crucial tool for both individual users and small businesses, is specifically targeted by the change. Without creating a group, you can use this feature to send the same message to several contacts at once. Like a direct message, though, recipients receive the message individually, unlike in group chats.
The goal of this measure is to enhance the user experience by preventing an excessive amount of irrelevant messages. "Statuses" and "Channels," which let you share content with a larger audience without interfering with private conversations, are two features that the app recommends using.
This restriction will apply to business accounts as well as individual users. With the new approach, these accounts might be subject to limitations akin to those experienced by ordinary users, although they can currently send an infinite number of group messages.
The parent company, Meta, intends to provide businesses with a paid version. With this option, companies can still send messages without any limitations, but they can add features like message scheduling or customized promotions. This version's price has not yet been decided.
This action is a component of a larger set of actions meant to lower the number of commercial messages. An "unsubscribe" button, which enables users to reject specific messages without blocking senders, is one of these features. Although this feature is still in beta testing, it has the potential to be a vital tool for blocking unsolicited communications.
The app has expanded greatly and is now a vital tool for international communication. Its expansion has been aided by its business model, which provides businesses with free basic features. The new limitations aim to strike a balance between cleaner user experience and commercial communications, as overzealous promotional messages have become an issue.
WhatsApp promotes the use of status updates and channels, which let users share content without interfering with private conversations, in addition to restricting group messaging. This facilitates the unhindered dissemination of pertinent content.
Reducing undesired content on WhatsApp requires this action. At the same time, it offers solutions for businesses that rely on the platform for their campaigns. It will be interesting to see how users and businesses adapt to these new rules in the coming weeks.