Perplexity, an AI startup, wants to purchase TikTok and decipher its algorithms
It seems that TikTok, and ByteDance specifically, are out of time to find a buyer for their well-known app in the US or risk being banned once more, as was the case a few months ago.
Perplexity, an artificial intelligence startup, shocked everyone by making an odd offer to buy TikTok. Its goals are essentially very clear: it wants to rebuild TikTok's algorithm by fusing the independence and technical prowess of smaller tech firms. This indicates that it seeks to develop an app that is under the control of several businesses rather than a monopoly.
According to the plan, Perplexity intends to completely rebuild TikTok's algorithm in US data centers under observation. Its goal is to develop a transparent, open-source recommendation system.
However, in order to help TikTok display more relevant content, the company wants to integrate Perplexity's search capabilities with the TikTok library. For users who link Perplexity to their TikTok accounts, they hope to enhance personalization. Additionally, they plan to use machine translation to add multilingual capabilities.
TikTok's owner, ByteDance, has until April 5 to sell its US business or face another app ban.
Perplexity has previously expressed interest in TikTok; in January, they made an attempt, but were defeated by higher offers from companies like Microsoft and Oracle.
Perplexity has never been in the running to acquire TikTok, but it is unclear if it has any chance of doing so in the US with its most recent bid.
Perplexity may attempt to enter the process with this type of well-liked proposal, even though it is obviously unable to compete financially.